❏ There are an estimated 85.4 million mothers in the US.
❏ 55% of mothers with children <1 year old are in the labor force.
❏ 72% of mothers with children 1 year old+ are in the labor force.
❏ 26% of working moms who had a child in the last 3 years did not take the full maternity leave allowed by their company and 1 in 10 took less than 2 weeks.
❏ 5,475 diaper changes per child (average of 6 diapers per day for 2 1/2 year old).
❏ 70 hours/week are spent on household chores – more than 10 hours a day dedicated to family activities like cleaning, helping with homework and bedtime routines.
Sources: Census.gov; Marketwatch.com