❑ Vision: Flesh out your idea; how are you filling a need? Where do you see yourself in 1, 5, 10 years?

❑ Plan: Use the business plan tool from the SBA to help focus your strategy. Look into one page business plans if a full business plan seems daunting.

❑ Brand: Visit USPTO.gov to make sure your desired name is not in use. Use a domain name search to see if your URL is available. With a designer to create a comprehensive identity.

❑ Execute: Create goals and specific tasks. Be accountable and stay on target for your due dates.

❑ Network & Support: Establish and execute a networking strategy. Join professional and networking groups that align with your goals. Find a mentor and better still, a sponsor. Get professional support wherever available.

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