❑ Play to your strengths: Figure out what you do best and focus on developing that specific thing.
❑ Bigger isn’t always better: Make your brand stand above the others with attention to detail and customer satisfaction.
❑ Get customer feedback: Find out what’s working and what isn’t.
❑ Cater to your customer: Big businesses cater to the masses, leaving you the opportunity to specify your brand to the needs of your demographic.
❑ Be flexible: Don’t ignore the opportunity whether it involves a new location, new demographic, or a slight change in your brand.
❑ Have extra working capital: budget for the inevitable expenses that will arise unexpectedly.

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